Terms and Conditions

Reading Time: 17 minutes

Effective date: 2 October 2026
Last updated: 2 October 2026

These Terms and Conditions (the “Terms“) govern your use of wpservice.pro and everything you buy or use from us. That includes Professional Services, WordPress plugins and licences, the Dr. Speed Cloud Services, and our affiliate programme. Please read them carefully. By using the Website, placing an order, creating an account, or entering or validating an API key, you agree to these Terms.

How these Terms are organised

  • Part A applies to everything.
  • Parts B to E add terms for specific services.
  • Part F gives additional rights to consumers. If you are a consumer, Part F prevails over anything else in these Terms.

The key points in plain language (the full Terms below apply):

  • Our plugins are free software under the GPL. What we charge for is services: our work, Cloud Services credits and subscriptions, and premium licences.
  • Speed optimisation changes how your website loads. Keep a backup and test changes. We do not guarantee specific scores, rankings or revenue.
  • Only scan websites you own or are authorised to scan.
  • Paid scanning credits do not expire. Refund rules are in Parts B, D and F.
  • Our liability is limited (Section A13), except where the law does not allow it.
  • Croatian law applies. Consumers keep the protections of the law of their home country.

PART A — GENERAL TERMS

A1. About us

The Website and services are provided by:

Ermada, obrt za računalne usluge, vl. Dalibor Družinec, trading as WPservice
Stonska ulica 1, 10000 Zagreb, Croatia
Registration / OIB: 65391314985 · VAT ID: HR65391314985 (not in the Croatian VAT system)
Email: [email protected]

(“WPservice“, “we“, “us“, “our“).

A2. Definitions

  • “Services” means everything we provide: the Website, Professional Services (Part B), Software (Part C), Cloud Services (Part D) and the Affiliate Programme (Part E).
  • “Professional Services” means work we perform for you, such as speed optimisation, maintenance, expert analysis and additional work.
  • “Software” means our WordPress plugins, including the Dr. Speed Products, Speed Analyzer WP and Code Unloader.
  • “Dr. Speed Products” means all products and services we offer under the Dr. Speed name, such as Dr. Speed: AI Assets Scanner, including products and features released in the future under that name.
  • “Cloud Services” means the online services we host that our Software connects to, such as the Dr. Speed scanning and verification services, API keys, credits, licence servers and related APIs.
  • “Credits” means prepaid units that you spend to use the Cloud Services.
  • “API Key” means the key that identifies your account or site to the Cloud Services.
  • “Your Site” means any website you use the Services with, or ask us to work on or scan.
  • “Business Customer” means anyone acting for purposes relating to their trade, business, craft or profession.
  • “Consumer” means an individual acting for purposes outside their trade, business, craft or profession.
  • “Order” means your purchase of a Service through the Website, or an offer or quote that you have accepted.

A3. Order of precedence

If documents conflict, the following order applies:

  1. Part F (for Consumers);
  2. our Data Processing Addendum (for personal data we process on your behalf);
  3. your Order or accepted quote;
  4. Parts B to E;
  5. Part A.

A4. Eligibility

You must be at least 18 years old. If you act for a company or other organisation, you confirm that you are authorised to bind it to these Terms. You may not use the Services if you are subject to EU, UK, UN or US sanctions, or located in a country subject to comprehensive sanctions.

A5. Accounts and API keys

  1. Keep your account details accurate and your password and API Keys confidential. You are responsible for everything done with your account or API Key until you tell us it has been compromised.
  2. Tell us immediately at [email protected] if you suspect unauthorised use. We may suspend or regenerate a key to protect you or the Services.
  3. You may not share, sell or publish API Keys, or use one key to provide the Cloud Services to third parties, unless we have agreed to it in writing.

A6. Prices, taxes and payment

  1. Prices are shown on the Website at the time of your Order. Our base currency is the US dollar. If the Website shows prices in another currency, the currency shown at checkout is the one you pay.
  2. Taxes: We are a small business outside the Croatian VAT system. VAT is not charged, under Article 90(1) of the Croatian VAT Act.
  3. Payment is due in advance unless your Order or quote says otherwise. We accept the payment methods shown at checkout (currently PayPal and card payments). Invoices are issued electronically.
  4. Price changes never affect Orders you have already paid for. Price changes to renewing plans are announced in advance (Section D6).
  5. If a payment fails or is reversed, we may suspend the related Service until it is settled. Please contact us before disputing a charge with your bank or PayPal; most issues can be solved quickly.

A7. Changes to the Services

We continuously improve our Services and may change, add or remove features. We will not materially reduce the core functionality of a Service you have paid for during the paid period. Features marked beta, preview or experimental are provided as they are, may change or end at any time, and may not be suitable for production sites.

A8. Acceptable use

You must not:

  1. use the Services for anything unlawful, fraudulent or harmful;
  2. scan, test or work on websites you do not own or are not authorised to use (Section D2);
  3. overload, disrupt or attack the Services or any website, or use them to send spam or malware;
  4. circumvent credits, rate limits, licence limits or free-tier limits, for example by creating multiple free keys, rotating domains, or sharing keys;
  5. access the Cloud Services other than through our Software or documented APIs, or reverse-engineer or copy our server-side Cloud Services. This restriction does not limit your rights under the GPL in our Software’s source code;
  6. resell or white-label the Services without our written agreement; or
  7. infringe anyone’s intellectual property or privacy rights.

A9. Intellectual property

  1. Our Software is free software. Our plugins are licensed under the GNU General Public License, version 2 or later (GPL). Nothing in these Terms restricts the rights the GPL gives you in the Software’s code.
  2. Everything else is ours, including the Cloud Services, their server-side code, databases, rule-generation methods, the Website’s content, documentation, and the names and logos WPservice and Dr. Speed. The GPL grants no trademark rights. You may not use our names or logos in a way that suggests we endorse or produced a product, including a modified version of our Software.
  3. Your content stays yours. You give us a limited licence to access, copy and process Your Site and your content only as needed to provide the Services.
  4. Deliverables. Once you have paid in full for Professional Services, you may use the configurations, code and reports we produced for Your Site without limitation. We keep ownership of our pre-existing tools, methods and know-how. Code based on GPL software remains under the GPL.
  5. Scan results. You may use the rules and results the Cloud Services produce for Your Site for as long as you wish.
  6. Feedback. If you send us suggestions, we may use them without obligation to you.
  7. Aggregated data. We may use aggregated, de-identified technical data (for example, which scripts commonly break which themes) to improve the Services. It never identifies you, Your Site or any individual.

A10. Third-party products

The Services work with third-party products we do not control, such as WordPress, themes, plugins (for example caching and optimisation plugins), hosting, CDNs and payment providers. We are not responsible for them or for how their updates affect Your Site. Compatibility may change when a third party changes its product. Their own terms and policies apply to your use of them.

A11. Privacy and data protection

Our Privacy Policy (/privacy-policy/) explains how we handle personal data. When we process personal data on your behalf, for example data stored on Your Site during Professional Services or contained in pages you scan, our Data Processing Addendum (/data-processing-addendum/) forms part of these Terms. It meets the requirements of Article 28 GDPR and UK GDPR.

A12. Warranties and disclaimers

  1. We will provide the Services with reasonable skill and care, in line with good industry practice.
  2. Website performance depends on many factors outside our control: hosting, third-party code, content, visitors’ devices, and later changes to Your Site. We therefore do not guarantee any specific speed, PageSpeed or Core Web Vitals score, search ranking, conversion rate or revenue.
  3. Results produced by the Cloud Services come from automated tests. They can be incomplete or wrong for some pages, devices or states (for example logged-in users, carts, forms or pop-ups). You are responsible for reviewing and testing changes, preferably on a staging site, and for keeping current backups before enabling them.
  4. EXCEPT AS EXPRESSLY STATED IN THESE TERMS, AND TO THE EXTENT PERMITTED BY LAW, THE SERVICES AND SOFTWARE ARE PROVIDED “AS IS” AND “AS AVAILABLE”, AND WE DISCLAIM ALL OTHER WARRANTIES, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED OR ERROR-FREE.
  5. Some jurisdictions do not allow the exclusion of certain warranties, so some of these exclusions may not apply to you. Consumers’ statutory rights are unaffected (Part F).

A13. Limitation of liability

  1. Nothing in these Terms limits or excludes liability for:
    • death or personal injury caused by negligence;
    • damage caused intentionally or by gross negligence;
    • fraud; or
    • any other liability that cannot be limited or excluded by law.
  2. Subject to Section A13.1, we are not liable for any:
    • loss of profit, revenue, business, contracts or goodwill;
    • indirect or consequential loss; or
    • loss or corruption of data that would have been avoided by keeping reasonable backups.
  3. Subject to Section A13.1, our total liability for all claims arising from or related to a Service is limited to the amount you paid us for that Service in the 12 months before the event giving rise to the claim. For free Services (including free plugins and free credits), it is limited to EUR 100.
  4. Some jurisdictions do not allow the limitation of incidental or consequential damages, so some of these limitations may not apply to you. For Consumers, Section F4 applies instead of Sections A13.2 and A13.3.

A14. Indemnity (Business Customers only)

You will indemnify us against third-party claims, and related reasonable costs, arising from:

  • your breach of Section A8;
  • scanning or asking us to work on a website without authorisation;
  • your content; or
  • your violation of law.

We will tell you promptly about any such claim and let you control its defence.

A15. Suspension and termination

  1. You may stop using the Services at any time. You can ask us to close your account at [email protected].
  2. We may suspend or terminate your access, with notice where reasonable, if:
    • you materially breach these Terms and do not remedy the breach within 14 days of our notice (immediately if the breach cannot be remedied or endangers the Services or others);
    • you do not pay;
    • we must do so by law; or
    • it is needed to prevent a security risk.
      We may end free Services at any time with reasonable notice.
  3. What happens next. Paid Professional Services already performed remain payable. Unused paid Credits are dealt with as follows:
    • if we terminate because of your breach, they are forfeited;
    • if we end a Service for any other reason, Section A16 applies.
      Rules and configurations already on Your Site remain there and keep working.
  4. Sections A9, A12 to A14, A17, A20 to A22 and any payment obligations survive termination.

A16. Discontinuing a product

We may discontinue a Service or product by giving at least 90 days’ notice by email or on the Website. If we do:

  • prepaid subscription periods are refunded pro rata for the time after the shutdown date; and
  • unused paid Credits purchased within the previous 24 months are refunded pro rata, or can be used until the shutdown date, at your choice.

Our GPL Software remains yours to use. Rules already delivered to Your Site keep working, because they are stored on Your Site.

A17. Confidentiality

Each party will keep the other’s non-public information confidential and use it only for the Services. This includes access credentials, non-public data on Your Site, and business information. This does not apply to information that:

  • is public;
  • was already known to the recipient;
  • was obtained lawfully from someone else; or
  • must be disclosed by law.

A18. Force majeure

Neither party is liable for failure or delay caused by events beyond its reasonable control. Examples include outages of hosting or cloud providers, internet failures, attacks, natural disasters, war and acts of authorities. This does not apply to payment obligations.

A19. Changes to these Terms

We may update these Terms. We will give at least 30 days’ notice of material changes by email or on the Website before they take effect. Changes do not apply retroactively to Orders already paid for. If you do not agree to a change, you may stop using the affected Service before it takes effect. For renewing plans, you may cancel before the next renewal. Your continued use after the effective date means you accept the change.

A20. Governing law and courts

  1. These Terms are governed by the laws of the Republic of Croatia, excluding its conflict-of-law rules and the UN Convention on Contracts for the International Sale of Goods.
  2. For Business Customers, the competent court in Zagreb, Croatia has exclusive jurisdiction.
  3. For Consumers, Section F5 applies.
  4. Before starting court proceedings, please contact us. We will try in good faith to resolve the dispute within 30 days.

A21. Complaints

Send complaints in writing to [email protected], or by post to the address in Section A1. We will confirm receipt and reply within 15 days.

A22. General

  1. Entire agreement. These Terms, your Order, the Privacy Policy and (where applicable) the Data Processing Addendum are the entire agreement between us about the Services.
  2. Severability. If a provision is invalid, the rest remains in force, and the invalid provision is replaced by a valid one that comes closest to its purpose.
  3. No waiver. Not enforcing a right does not waive it.
  4. Assignment. You may not transfer your rights under these Terms without our consent. We may transfer them to a successor in a merger, acquisition, or sale of our business or of a product line (such as the Dr. Speed Products), provided your rights under these Terms are not reduced.
  5. Independent parties. Nothing creates a partnership, employment or agency relationship.
  6. Notices. We send notices to the email address in your account. You send notices to [email protected].
  7. Language. These Terms are written in English. Translations are for convenience only, except where the law requires a Consumer contract in the Consumer’s language.
  8. Export and sanctions. You will comply with applicable export control and sanctions laws.

PART B — PROFESSIONAL SERVICES

(Speed optimisation, maintenance, expert analysis, additional work)

B1. Scope

Each package includes what is described on its product page or in your quote at the time of your Order, for example the number of working days and the length of the support period. Work outside that scope is additional work, charged at our current rates after you approve it.

B2. Your cooperation

  1. Give us the access we need (WordPress administrator, hosting panel, FTP/SFTP and, where needed, CDN or DNS) and timely answers.
  2. Make a full, current backup before we start. We also take a backup where technically possible, but this does not replace yours.
  3. Tell us about custom code, other developers and pending changes. Do not change Your Site, and do not let third parties work on it, during the project without telling us.
  4. Delays caused by missing access or information extend our timelines accordingly.

B3. Access credentials

We use your credentials only for the agreed work and keep them confidential. We recommend creating a dedicated account for us and removing it, or changing the passwords, when the work ends.

B4. Third-party costs

Some recommendations may require paid third-party products, for example premium plugins, a CDN or a hosting upgrade. Whether to buy them is your choice, and you pay for them.

B5. Speed optimisation: satisfaction refund

If you are not satisfied with the result of a speed optimisation package, you may request a refund within 14 days of delivery if all of the following conditions are met:

  1. your hosting server responds in 300 ms or less (time to first byte, measured with the KeyCDN Performance Test) and runs PHP 8 or newer;
  2. WordPress core, your plugins and your theme were up to date, and Your Site was working correctly when we started;
  3. no third party worked on Your Site during the project;
  4. you implemented all the changes we proposed, including any recommended paid third-party services;
  5. you have not changed the configuration we set up; and
  6. you allow us to reverse all changes we made.

Approved refunds are paid to the original payment method within 14 days. This refund is in addition to any statutory rights you have (Part F).

B6. Maintenance plans

  1. Maintenance is paid in advance for a monthly or yearly period and includes the services listed on the plan page.
  2. Plans do not renew automatically. To continue, purchase the next period before the current one ends.
  3. You can cancel at any time. Cancellation takes effect at the end of the paid period. Unused time or hours are not refunded or carried over, except where Part F or the law requires otherwise.

B7. Support period

During the support period included in your package, we fix problems caused by our work free of charge. Problems caused by later changes, including updates of WordPress, themes or plugins, new content, or work by others, are not covered. We will help with them at our current rates.

B8. Acceptance (Business Customers)

Deliverables are deemed accepted if you do not report a material defect in writing within 7 days of delivery.

PART C — SOFTWARE AND LICENCES

C1. Free software

Our plugins, including the Dr. Speed Products, Code Unloader and the free version of Speed Analyzer WP, are distributed under the GPL, through WordPress.org or our Website. The GPL governs your rights in the code. These Terms govern the related services: support, licences, updates delivered by us, and the Cloud Services.

C2. Premium licences

  1. A premium licence (for example Speed Analyzer WP PRO, BUSINESS or AGENCY) gives the number of sites and the term shown at purchase, usually one year. It covers premium features, updates and support during that term.
  2. Each licence key may be activated on the number of sites it covers. You can move an activation from one site to another.
  3. Licences do not renew automatically; to continue, purchase a new term. When a licence expires, the software keeps working, but updates, support and premium service features stop until you renew.

C3. What our plugins change on Your Site

  • Dr. Speed: AI Assets Scanner analyses Your Site and generates rules. It changes what loads on Your Site only when you choose to apply rules. Rules are pushed to Code Unloader, and you can undo them.
  • During a scan, after asking you, it may temporarily switch off settings of certain caching or optimisation plugins and restore them afterwards.
  • Other Dr. Speed Products may change how scripts or styles load for your visitors, as described in their documentation.

You decide what to enable, and you are responsible for testing and keeping backups (Section A12.3).

C4. Compatibility

We support the WordPress and PHP versions stated in each plugin’s documentation. We cannot guarantee compatibility with every theme, plugin or hosting environment.

C5. No warranty under the GPL

As stated in the GPL itself, the Software comes without warranty, to the extent permitted by law. Services we provide around the Software are subject to Section A12.

PART D — CLOUD SERVICES

(Dr. Speed scanning and verification services, Credits, API keys)

D1. What the Cloud Services are

Our free plugins connect to hosted Cloud Services that do the heavy lifting: loading and testing pages, generating and verifying rules. Use of the Cloud Services is paid through Credits or, for some products, through a subscription plan (Section D6). A free tier may be available.

D2. Authorisation to scan

  1. You confirm that you own each website you scan or have the owner’s express permission to scan it.
  2. Our scanning service loads pages repeatedly, on desktop and mobile, using an automated browser. That browser identifies itself with a link to wpservice.pro/bot, and it also loads third-party resources embedded in those pages.
  3. You are responsible for making sure your hosting provider, firewall or security plugins allow these requests. You are also responsible for any consequences of scanning a site you are not authorised to scan.
  4. We may refuse or stop scanning any website, for example if its owner objects. Free Credits may be limited to the domain the free key was issued for.

D3. Credits

  1. The number of Credits a scan needs is shown before you start it, generally one Credit per page, plus any optional extra processing time you select.
  2. Pages that produce no rules are not charged. Credits for pages that fail for technical reasons on our side are returned automatically. If you cancel a scan, pages already completed are charged.
  3. Free starter Credits. New free keys receive a small number of free Credits. There is one free key per domain. Free Credits have no cash value, and we may change or withdraw the free offer for future sign-ups.
  4. Paid Credits do not expire while the Cloud Services are offered (see Section A16). They are linked to your account or API Key, are not transferable to other accounts without our consent, and have no cash value. They cannot be exchanged for money except as stated in Sections A16, D5 and Part F.
  5. Leftover free Credits are added to your paid balance when you buy Credits for the same site.
  6. Prices of future Credit packs may change. Credits you have already bought are not affected.

D4. API keys

After payment, your API Key is shown in your account and sent to you by email. We store only a one-way hash of it, so we cannot recover a lost key. You can regenerate it in My Account. Treat it like a password (Section A5).

D5. Credit refunds

  1. Business Customers: Credit purchases are final and non-refundable, except:
    • (a) where we fail to provide the Cloud Services through our fault and cannot fix it within a reasonable time;
    • (b) duplicate purchases or billing errors reported within 30 days; or
    • (c) where Section A16 applies.
  2. Consumers: see Section F2 (unused Credits can be returned within 14 days).

D6. Subscription plans and automatic renewal

Some Dr. Speed Products are offered as subscription plans, for example annual plans per site with a set allowance of URLs, templates or verification capacity. For these plans:

  1. Before you buy, we clearly show:
    • the price;
    • the billing period;
    • that the plan renews automatically (if it does); and
    • how to cancel.
  2. Automatic renewal. Unless you cancel, the plan renews for the same period at the then-current price, charged to your saved payment method. We announce price changes at least 30 days before the renewal they apply to. For annual plans, we email you a reminder at least 15 and no more than 45 days before renewal.
  3. Cancel any time online in your account or by email to [email protected]. Cancellation stops the next renewal, and you keep access until the end of the paid period.
  4. Upgrades take effect immediately and are charged pro rata. Downgrades take effect at the next renewal.
  5. Allowance. If you use up your plan’s allowance, the Cloud Services pause additional work (for example re-verification) until renewal or upgrade. We do not charge overage fees.
  6. Lapse. If a plan is not renewed:
    • after a grace period of 7 days, the Cloud Services stop processing Your Site;
    • rules already delivered to Your Site keep working, because nothing on Your Site is switched off; and
    • we keep your plan data for 60 days, so renewing within that time restores it.

D7. Availability and support

We aim for high availability but do not guarantee a service level unless we agree one in writing. We may carry out maintenance, preferably with advance notice. Support is provided by email in English, usually within 2 business days.

D8. Fair use

We may apply reasonable rate limits and queue priorities. We may suspend keys used abusively, to protect the Cloud Services and other customers.

PART E — AFFILIATE PROGRAMME

E1. Joining

You can apply through the Website. We may accept or decline applications.

E2. Commission

  1. You earn 15% commission on the net amount (excluding VAT, fees, refunds and chargebacks) of qualifying orders placed by customers you refer.
  2. An order qualifies if it is placed within 60 days of their click on your affiliate link (last click counts).
  3. We may change commission rates with 30 days’ notice. Changes are not retroactive.

E3. Payouts

Commissions are paid monthly via PayPal once your balance reaches USD 200, and only after the order’s refund period has passed. Commissions on refunded or charged-back orders are cancelled, and deducted if already paid.

E4. Rules

You must:

  • clearly disclose your affiliate relationship, as required by consumer protection law and, in the US, the FTC Endorsement Guides;
  • not make false or misleading claims;
  • not use spam, cookie stuffing or self-referrals; and
  • not bid on “WPservice” or “Dr. Speed” (or similar) keywords in paid search without our written consent.

Commissions from violations are forfeited.

E5. Status and taxes

You act as an independent contractor and are responsible for your own taxes.

E6. Ending

Either party may end participation at any time. Valid commissions already earned are paid, unless participation ends because of fraud or a breach of Section E4.

PART F — ADDITIONAL RIGHTS FOR CONSUMERS

F1. When this Part applies

Our Services are designed mainly for businesses. If you buy from us as a Consumer, you have the following additional rights. They prevail over anything else in these Terms.

F2. Right of withdrawal (EU, EEA and UK Consumers)

  1. You may withdraw from a contract within 14 days without giving any reason. The period starts on the day the contract is concluded.
  2. Services (Professional Services, maintenance, subscription plans):
    • If you expressly asked us to start during the withdrawal period, you pay a proportionate amount for what we provided before you withdrew.
    • You lose the right of withdrawal once the service has been fully performed, if you expressly asked us to start and acknowledged that you would lose the right.
  3. Credits. You may withdraw from a Credit purchase within 14 days and receive a refund for Credits you have not used. Credits already used count as services performed.
  4. Digital content (for example premium plugin downloads or licence keys) is supplied immediately if you expressly request it and acknowledge that you lose the right of withdrawal once supply begins. In that case the right of withdrawal ends when supply begins.
  5. How to withdraw. Send a clear statement to [email protected], or by post to the address in Section A1. You may use the model form below, but you do not have to. We refund all payments due, within 14 days, using the same payment method, free of charge.

Model withdrawal form

To: Ermada, Stonska ulica 1, 10000 Zagreb, Croatia, [email protected]
I/We (*) hereby give notice that I/We (*) withdraw from my/our (*) contract for the supply of the following service / digital content (*): ______
Ordered on (*) / received on (*): ______
Name of consumer(s): ______
Address of consumer(s): ______
Signature of consumer(s) (only if this form is sent on paper): ______
Date: ______
(*) Delete as appropriate.

F3. Statutory rights

You have statutory rights, including the legal guarantee that digital content, digital services and services conform to the contract. Nothing in these Terms limits them. Sections A12 and C5 apply only to the extent the law permits.

F4. Our liability to Consumers

We are responsible for loss or damage you suffer that is a foreseeable result of our breach of these Terms or our failure to use reasonable care and skill. We are not responsible for losses that were not foreseeable, or for losses related to a business. Section A13.1 applies in full.

F5. Governing law and courts for Consumers

Croatian law applies, but you keep the protection of the mandatory provisions of the law of the country where you live. You may bring proceedings in the courts of your country of residence or in Croatia. We may bring proceedings against you only in the courts of your country of residence.

F6. Out-of-court dispute resolution

We are not obliged to, and do not, take part in dispute resolution proceedings before a consumer dispute resolution body.

F7. US Consumers

Nothing in these Terms limits rights you have under the consumer protection laws of your state that cannot be waived by contract.

Contact: Ermada, Stonska ulica 1, 10000 Zagreb, Croatia · [email protected]