As someone who has worked on image optimization of WordPress websites daily for years, I can share my thoughts about what I consider to be the 3 Best Image Optimization Plugins for WordPress currently on the market.

These three expert picks all provide next-gen WebP Conversion and two different WebP Delivery Methods.
Furthermore, they offer a free functionality (some more limited than others), that you can use if you are on a limited budget.

1. EWWW Image Optimizer

There is a reason why I’ve set EWWW image optimizer as number one. It is the best image optimization plugin for WordPress in terms of what it offers (on free and paid plans).
EWWW Image Optimizer is renowned for its comprehensive approach to image optimization. It offers a range of features including automatic optimization of new uploads, bulk optimization, and the ability to optimize images directly on your server or through a cloud service.
Notable features include pixel-perfect compression, lazy loading, and automatic scaling for responsive images.

This plugin is designed to streamline your workflow, with the ability to manage and optimize images in bulk efficiently. It supports a variety of image formats including JPG, PNG, GIF, and PDF. EWWW IO is versatile, offering free and premium versions to cater to different user needs.

The free version provides unlimited image optimization, while the premium version, priced from $7 per month, offers advanced features like premium compression, PDF optimization, and CDN delivery.

Current EWWW Image Optimizer monthly prices:

You can use the bulk optimizer to optimize and convert ALL of your images to WebP format for free. Paid plans take that to a new level by providing other benefits like CDN image delivery.
With the yearly billing, you get a 2-month discount which is always nice.

For detailed pricing and a more comprehensive overview of features, visit the official EWWW IO website.

One of the strengths of EWWW Image Optimizer is its dedication to customer support. Both free and premium users can expect responsive and helpful support, ensuring any issues are promptly addressed. Reviews from users underscore the plugin’s effectiveness in improving website load times and its reliability in bulk image optimization.

EWWW IO is particularly praised for its flexible settings and bulk optimization option for a reason. It is both easy to use and hard to master, with its UI and under-the-hub code snippets options. EWWW Image Optimizer is truly a tool for the beginner and an expert in one package.

2. ShortPixel Image Optimizer

As my number two plugin for image optimization on WordPress, I’ve chosen a ShortPixel Image Optimizer. It is another powerful tool in image optimization for WordPress websites and well-suited for users who need to optimize a large number of images while maintaining high-quality visual content.
The plugin provides automatic image resizing, the ability to convert PNG files to JPEGs, and optimization for Retina images and thumbnails.

ShortPixel is designed for ease of use. Offering a straightforward setup process and the option to optimize images automatically upon upload.

The free version of the plugin allows for the optimization of 100 images per month, making it a great choice for smaller websites or those just starting with image optimization.
For more extensive needs, the premium version starts at $8.25 per month, offering unlimited image optimizations and additional features.

Current ShortPixel Image Optimizer monthly prices:

Their prices are divided into two sections. One for image optimization, and the other for adaptive images (serving the correct size based on the browser’s needs).
Those two price sets are the same. So, you can double the price in the image above to get the whole deal.
Again, with the yearly billing, you get a 2-month discount.

ShortPixel Image Optimizer plugin stands out for its user-friendly interface and the wide range of image optimization tasks it can handle.

It stands out by offering more functionality than many other image optimization plugins, establishing itself as a robust choice for websites with a large volume of images or those seeking a comprehensive image optimization solution.

3. Imagify

Imagify is a popular image optimization plugin known for its simplicity and effectiveness. It’s widely regarded for its ability to compress and resize images without compromising quality, and made by the team behind the well-known WProcket. Users appreciate its user-friendly interface and the balance offered between performance improvement and maintaining image clarity.

Users often recommend Imagify for its ease of use and straightforward approach to boosting website speed and performance through image optimization.

A free version offers you the possibility to use 200 images per month/20MB. And the initial 200 credits go by really fast. But it may be enough for a smaller website with not a lot of images.

Current Imagify monthly prices:

These pricing packages primarily vary based on size/quantity. The offer of unlimited website points significantly influences only the Infinite (Unlimited) plan. So, if you have two or more websites, and you’d like to try Imagify, I’d recommend getting the Infinite plan.

And you know what? Yeah, if you read all of the above, you might have guessed it – all plans come with 2 months free on a yearly billing.

Conclusion – 3 Best Image Optimization Plugins for WordPress

These three plugins are the 3 best image optimization plugins for WordPress websites on the market today. If you have an issue with the one, try the other.

They all come with enough free functionality to do their job (EWWW as a top choice, and Imagify on the bottom) of image resizing/converting/serving. Their premium plans unlock new features and capabilities which are important if you are set on getting the top speed possible on your WordPress website.

As a WordPress website owner, remember to uphold good practice by serving the images in the correct size, resizing, and converting images to the next-gen (WebP) format – before uploading them to your website. Plugins or no plugins, that should be your daily routine for the best possible results.
For free online image conversion, I use Of course, if you have a lot of images to convert, you’ll have to subscribe to its premium version.

And from the 3 best image optimization plugins for WordPress, I find EWWW image optimizer as the winner. Its free bulk conversion functionality and its options for beginners and experts alike are top-notch.

For those of you who have high-quality images, and see the reduction in their quality after uploading to your WordPress media folder, the WordPress platform adjusted its default settings to compress images to 82% of their original quality. This change was part of an effort to enhance site performance. As a result, if you observe that images appear slightly less sharp on a newly set up WordPress site, it’s due to this revised setting for image compression.

You can disable this option if you want by adding the following filter to your theme’s functions.php file. Remember, always take a backup first before editing your site’s crucial files.

FAQ Section

Q: How does image optimization benefit my WordPress site?
A: Image optimization reduces file sizes, leading to faster loading times, improved performance, and enhanced SEO rankings. It’s a crucial step in providing a better user experience and keeping your site competitive.

Q: Are these plugins suitable for beginners?
A: Absolutely! EWWW Image Optimizer, ShortPixel, and Imagify feature user-friendly interfaces, catering to users of all skill levels. They offer automatic optimization features to simplify the process.

Q: Can I try these plugins before purchasing?
A: Yes, EWWW Image Optimizer offers a 7-day free trial, Imagify offers 200 images/20MB, and ShortPixel provides a free version with a limit of 100 image optimizations per month. Moreover, these options allow you to assess the plugins’ features and effectiveness before committing to a premium plan.

Q: What about the customer support?
A: Both free and premium users know and appreciate EWWW Image Optimizer for its responsive and helpful customer support. Similarly, ShortPixel and Imagify also provide support, ensuring you have assistance when needed.

If you’d like us to help you with choosing the correct choice for you, or in implementing the best image optimization configuration for your website, feel free to contact us.

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